Enable Zero-Cost User-Generated Match Coverage & Massive Fan Engagement
There are no professional content teams at the amateur and youth levels of sport. The Sportswik app and media platform has been developed and refined over more than a decade to democratise sports media coverage by enabling zero-cost content creation by the grassroots sport community.
Swedish Football Association (SvFF)
"With Min Fotboll, we’ve been able to bring the football community together and the grassroots game into the spotlight — not only for players and families, but also for our sponsors. It’s given us a secure, scalable way to engage directly with the football community while unlocking new digital value for our partners."
"With Min Fotboll, we’ve been able to bring the football community together and the grassroots game into the spotlight — not only for players and families, but also for our sponsors. It’s given us a secure, scalable way to engage directly with the football community while unlocking new digital value for our partners."
Henrik Landén
Head of Districts & Clubs Department and Product Owner Min Fotboll, Swedish FA
Authorise Reporting of Key Game Events While Enabling User Generated Content
From team staff to parents and injured players, anyone at the game can share photos or videos in real time, while authorised users can report goals and game events — no media crew needed. In 2025, 20% of Min Fotboll (Swedish FA) users contributed with content.
Digitise Game Rosters and Get Pro-Level Team Line-ups
By updating the roster, teams can produce official line-ups complete with player names, numbers and visuals that match top-tier match presentations.
Stream Live From Smartphones, AI-Cameras or Pro Equipment
Sportswik integrates streams from smartphones, AI cameras or multi-camera TV productions into one consistent viewing experience complete with automatic highlights, graphics and live match data. In 2025, thousands of games were live-streamed — from 14,000 amateur and youth matches in Swedish Football to the World Floorball Championships.
Drive Fan Engagement at Scale from Family, Friends & Fans
Use targeted posts and push notifications to reach specific roles or followers and drive up engagement — like match reminders to parents or sponsor messages to fans. In 2025, Min Fotboll (Swedish FA) recorded an average of 19 sessions per user per month and generated 2.5 billion page views — 20X the traffic of the official Swedish FA website!
Deliver Personalised Content to Every User
Families, friends and fans get invited to connect to their profiles and see the teams, games and updates that matter to them—automatically. Streams, video highlights, schedules and updates are all tailored to their interests in teams and leagues.
Protect Players and Users with AI and Built-In Safety Controls
Role-based access, personal privacy settings, AI powered content moderation and identity protection features ensure safe participation—especially for young players and families.
Communicate in Your Community’s Language
The Sportswik platform is fully multilingual. Each white-label instance can run in one or several languages. For example, Swiss Unihockey uses German, French and Italian to serve its diverse community.
