Boost Engagement, Generate Revenue and Take Ownership of Your Content and Data

Sportswik is a white-label app & media platform purpose-built to help federations and leagues grow grassroots sport.

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Women's soccer match between London TFC Academy and Cambridge United, players competing for the ball on the field.
Live soccer match between Tegsödra Umeå IF and Sandåkerns SK with 1-1 score and player formation on field.
Boys U17 East 2025 soccer stats list showing top 10 players with games played, goals, assists, and total points.

Addressing the Coverage Gap in Amateur and Youth Sports

Pyramid diagram showing levels of football leagues and categories, with Liga de Futbol Profesional at the top, followed by Primera Nacional, National Teams, and lower divisions including B2, Torneo Federal A, Primera A Femenina, C3, Torneo Federal B, Primera B Femenina, Futsal, D4, Torneo Regional Federal Amateur, Primera C Femenina, Ligas Regionales, and Futbol Infantil.

Low Support for Amateur and Youth Sport

In most sports, media attention, sponsorship, and fan engagement are concentrated at the elite level, while amateur and youth tiers struggle for coverage, visibility and the support needed to grow.

Illustration of a person shrugging surrounded by social media and content platform logos including Twitter, Instagram, YouTube, Facebook, WordPress, Live Arena Sports, laget.se and a small scoreboard.

Scattered Match Coverage and User Experience

Amateur and youth sports often depend on basic results pages or generic social media profiles, resulting in a fragmented experience for families, friends and fans trying to follow the teams they care about.

Chart comparing funding amounts for football clubs and platforms, showing icons for three clubs with three money bags each and three social media platforms with fifteen money bags distributed unevenly.

Digital Traffic Monetised by Others

When interaction takes place on third-party platforms, those platforms profit from the content and data making it harder for federations and leagues to meet sponsors growing demand for digital activation's.

What Our Federation Partners Say

"With Min Fotboll, we’ve been able to bring the football community together and the grassroots game into the spotlight — not only for players and families, but also for our sponsors. It’s given us a secure, scalable way to engage directly with the football community while unlocking new digital value for our partners."

Henrik Landén
Head of Districts & Clubs Department and Product Owner Min Fotboll, Swedish FA
Swedish Football Association (SvFF)

“We realised we didn’t just need a streaming platform — we needed a digital home for the whole sport. The swiss unihockey hub gives our entire community a voice, while also giving us the data and tools to grow the sport sustainably.”

Juerg Kihm
Product Manager Digital & TV, swiss unihockey
swiss unihockey

"The immediate impact of our new Ontario Soccer MySoccer App Powered by BMO has exceeded our expectations. In the short pilot phase, we saw thousands of users embrace the platform, real-time match coverage flourish and a clear path forward for digitally transforming grassroots soccer in Ontario."

Johnny Misley
CEO, Ontario Soccer
Ontario Soccer
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Boost Engagement

Enable Zero-Cost User-Generated Match Coverage & Massive Fan Engagement

There are no professional content teams at the amateur and youth levels of sport. The Sportswik app and media platform has been developed and refined over more than a decade to democratise sports media coverage by enabling zero-cost content creation by the grassroots sport community.

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Generate Revenue

Turn Grassroots Engagement into Incremental Revenue

Sportswik transforms grassroots engagement into real income—delivering an average of €3–4 per yearly active user in new digital revenues. The platform distributes millions of euros in previously untapped revenue back into sport through federations, leagues, clubs and teams.

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Sponsor & Partner Case Studies

Svenska Spel
SJ
BMO
ICA
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Own Your Data‍

Grow Your Community with Your Own Data

Owning your content and user data lets you understand and engage your community more deeply. With the Sportswik app and media platform, you unlock sustainable ways to grow participation, visibility and support for your sport—on your terms.

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Federation Case Studies

Swedish Football Association (SvFF)
swiss unihockey
Ontario Soccer
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Sportswik Connects Effortlessly to Your Existing Digital Ecosystem

Sportswik is a mature platform built on modern system architecture and used by hundreds of thousands of users every day. With standardised integrations for single sign on, competition management, player registration & CMS systems, it is easily integrated with existing sport federation systems.

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A laptop displaying a sales database dashboard with queries, orders overview, sales charts, and order items, alongside a smartphone showing a sports team app profile with follower count and match score.

Read More About How You Can Boost Grassroots Coverage & Engagement, Generate New Revenue and Take Control of Your Content and Data

Sportswik Available on Apple TV

Sportswik's white label app and media platform is now available on Apple TV.

Sportswik Available on Apple TV

Vindral and Sportswik Partnership

Vindral Live partnership will enable Sportswik to synchronise scores and scale streams.

Vindral and Sportswik Partnership

Ontario Soccer’s New App

After only thirteen weeks of the pilot phase, the MySoccer platform onboarded over 13,300 users.

Ontario Soccer’s New App
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