swiss unihockey hub: Building the Digital Home of Swiss Floorball

Digital match operations: Paperless online game reports

Growing an engaged digital community: 84,312 registered users

Enabling matchday access: 10× more digital attendees per game

The Challenge

Unihockey, also known internationally as floorball, is one of the most popular sports in Switzerland, with a deeply engaged player and fan base across all levels. Swiss unihockey initially set out to find an OTT streaming solution for its top-tier men’s and women’s leagues, the Lidl Unihockey Prime League (L-UPL). However, upon discovering the Sportswik platform, the federation recognised a broader opportunity: instead of focusing solely on elite broadcasts, they could build a centralised, federation-owned digital hub to serve the entire sport from grassroots to the highest leagues. The goal quickly evolved from streaming to full digital transformation.

The Solution

In 2023, the swiss unihockey hub was launched, powered by the Sportswik platform. The hub integrates real-time user-generated content, livestreams, statistics and federation communications into one cohesive ecosystem. As part of this transformation, swiss unihockey became one of the first floorball associations in the world to fully digitise its match protocol process moving from paper-based game reports to a digital solution known internally as the Online Game Report (OGR). Team staff and referees now complete match reports entirely within the platform, streamlining operations and increasing accuracy. The swiss unihockey hub now serves as the digital heartbeat of the sport enabling players, fans, volunteers and clubs across all levels to participate in shaping and sharing the unihockey story, while supporting greater operational efficiency and creating new revenue opportunities.

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The Results

  • 84,312 registered users by October 2025 — over 2.5× the number of licensed players, demonstrating widespread community engagement beyond just athletes.
  • 33,000 licensed players fully integrated into the platform, ensuring seamless data connection with existing federation systems.
  • As of October 2025, 16,172 games featuring user-generated content, powering a dynamic, community-led media model.
  • 3,400 average digital attendees per game — 10× higher than physical match attendance, showcasing the scale of digital reach.
  • Only 14% of livestreamed games have come from the top-tier leagues, highlighting deep adoption and content creation across grassroots levels.

“We realised we didn’t just need a streaming platform — we needed a digital home for the whole sport. The swiss unihockey hub gives our entire community a voice, while also giving us the data and tools to grow the sport sustainably.”

Juerg Kihm
Product Manager Digital & TV, swiss unihockey

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