Min Fotboll App Celebrates 1M Users

Swedish football is celebrating a major digital milestone. Min Fotboll, the official grassroots app of the Swedish Football Association (SvFF), has surpassed one million registered users, meaning 10% of Sweden's entire population is now on the platform.

Powered by Sportswik’s cutting-edge white-label app and media platform, Min Fotboll has transformed how a nation connects with the beautiful game, consistently outperforming major global media brands in national app store charts.

By the Fans, For the Fans

Min Fotboll isn't just an information channel; it is a thriving, living community. The platform gives clubs, coaches and players and their families, friends and fans, the power to create live scores, live streams, share photos, videos and comments, and generally foster a vibrant digital presence around matches at every level.

The sheer scale of engagement on the Sportswik-powered app is staggering.

In 2025 alone:

• 14,000 matches were live streamed.

• 132,000 matches featured user-generated content.

• Crucially, 20% of all users actively contributed content, a creator-to-consumer ratio that easily outperforms major global social networks.

A New Commercial Engine

Since its launch, the platform has generated millions of euros in commercial revenue, creating a sustainable new funding stream for the Swedish FA and grassroots clubs. By offering sophisticated audience targeting, it allows both local brands and global brands like Coca-Cola and adidas to activate high-performing digital campaigns.

Ready to Revolutionise Your Federation’s Grassroots Digital Strategy?

Min Fotboll’s milestone is a blueprint for the future of federation and league fan engagement and monetisation.

If you are a sports federation or league looking to take total ownership of your content and data, boost coverage and engagement, and unlock new digital revenues, the Sportswik team is ready to help you build your own thriving digital ecosystem.

Get in touch with our expert team today.