Privacy Policy

Sportswik AB is a technology company based in Sweden, dedicated to empowering sports organisations with tools for real-time, user-generated coverage, digital engagement and monetisation.

We may collect and process the following types of personal data:

• Contact Information (e.g., name, email, phone number)
• Organisation Details (e.g., name of your organisation, role/title)
• Usage Data (e.g., IP address, browser type, pages visited)
• Marketing Preferences (e.g., opt-in status, communication interests)

When you fill out a form (e.g., contact, demo request, resource download)

• Through cookies and tracking technologies
• When you engage with our marketing emails or LinkedIn ads
• From partner platforms, where legally permitted

We use your personal data to:

• Respond to inquiries and provide requested services (e.g. demos)
• Send you relevant updates, resources, and marketing communications (only if you’ve opted in)
• Improve our website and understand visitor behaviour
• Comply with legal obligations and ensure website security

We process your data based on one or more of the following legal grounds:

• Your consent
• Our legitimate interests, such as marketing to sports organisations
• The performance of a contract
• Compliance with legal obligations

We do not sell your personal data. We may share it with trusted third parties including:

• CRM and email service providers (e.g., HubSpot, Mailchimp)
• Analytics providers (e.g., Google Analytics)
• Hosting and IT service providers

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. You can request deletion of your data at any time by emailing support@sportswik.com.

Depending on your jurisdiction, you have rights to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Withdraw consent at any time
• Lodge a complaint with your data protection authority

To exercise any of these rights, please contact us at support@sportswik.com.

What Are Cookies?Cookies are small text files stored on your device when you visit a website. They help improve your experience and enable site functionality.How We Use CookiesWe use cookies for:

• Essential site functionality
• Performance and analytics (e.g., to understand how visitors use the site)
• Marketing and retargeting (e.g., to tailor ads via platforms like LinkedIn)

Types of Cookies We Use

• Necessary: Enable core website functionality
• Analytics: Track website usage and performance (e.g. Google Analytics)
• Marketing: Deliver personalized ads (e.g. LinkedIn Insight Tag)

Managing Your Cookie PreferencesYou can control or delete cookies through your browser settings. You can also opt out of non-essential cookies using the cookie banner when you first visit our site.

We may update this Privacy Policy from time to time. The latest version will always be available on this page. Significant changes will be communicated via email if applicable.

If you have questions about our Privacy Policy, contact us at: Email: support@sportswik.com Address: Sportswik AB, Vasagatan 8, 903 26 Umeå, Sweden