Take control over content & user data
Your fanbase is your biggest asset – grow and nurture it on your own platform.
The current situation
Non-monetised assets & missed potential
Rights owners who rely exclusively on third party social media networks to drive engagement are allowing these networks to capitalise on their data. They’re missing a huge opportunity to create new revenue streams by giving their data and their content away for limited and unsustainable advertising revenues.
The user experience is ”all-over-the-place“
People who want to follow a match at the top levels of the pyramid today have a relatively painless user experience. However, for people who want to generate or consume content from matches on other levels, the experience could be described as “all over the place”. Herein lies a great opportunity.
What this means in terms of money
Rights owners who rely exclusively on third party social media networks to drive engagement are allowing these networks to capitalise on their data. They’re missing a huge opportunity to create new revenue streams by giving their data and their content away for limited and unsustainable advertising revenues.